PORTFOLIO

Gao2022@nyu.edu

I'm Ginikanwa [Guinea-khan-wha] Okoronkwo,[Oh-Cone-Ron-Quo] a recent graduate from New York University, with a focus in Psychology & Media, Culture, & Communications based in New York and D.C.

I’ve always been fascinated by the power of visual storytelling, and its ability to evoke emotions, inspire ideas, and communicate change.

This portfolio is a curated collection of my works, ranging from social media ads, PR campaigns, research, published articles, and live archives.

Each piece in this portfolio is a testament to my dedication to craft and my commitment to pushing creative boundaries.

I invite you to explore my work and join me on this creative journey. I hope my creations inspire you as much as the process of making them has inspired me.

Thank you for visiting, and I look forward to the possibility of collaborating on future projects!

Warm regards,

Ginikanwa Okoronkwo



Ginikanwa Okoronkwo

Media Specialist 

Black Student Union -BSU

Social Media Experience

As the digital media specialist, I ran the BSU Instagram account , created daily content, videos, and flyers to increase community engagement over the span of two years. The TikTok videos turned into reels on IG received 11.k views, with the average post from this year receiving 4k-5k views. A significant increase from last year with the average post ranging between 1k - 2k.

Each of these posts was designed to capture attention, encourage interaction, and build a community around the brand. By analyzing the engagement metrics, I continuously refine my approach to maximize reach and impact. These results underscore my expertise in creating compelling social media content that drives tangible results.

View My Creative Canva Flyers

I created over 40 flyers in 2024 for the BSU, and this link will take to some of my designs on Canva. In this collection, you'll find:

  • Event Flyers: Designed to attract attention and boost attendance, these flyers feature vibrant visuals and clear information to engage and inform potential attendees.

  • Bio Flyers: Created to highlight prominent people offers, product launches, and sales events, these flyers are crafted to drive interest and conversions.

  • Informational Flyers: Developed to communicate essential information clearly and concisely, these designs prioritize readability and visual appeal.

Communications Intern

During my time with this non-profit organization, SWCRF, I had the privilege of supporting their mission by creating impactful ad campaign flyers, managing their Twitter account, and engaging with media outlets to secure interview opportunities. Here’s a closer look at my contributions:

Ad Campaign Flyers for Non-Profit Events

  • Designed visually compelling and informative flyers for numerous events, aimed at raising awareness, driving attendance, and securing donations.

  • Utilized Canva to create professional designs that effectively communicated the mission and goals of each event.

  • Ensured consistency in branding and messaging across all flyers to strengthen the organization’s visual identity.

    Twitter Account Management

  • Managed the non-profit’s Twitter account, crafting engaging content to increase followers and boost engagement.

  • Developed a content calendar to ensure regular and timely posts, including updates on events, success stories, and calls to action.

  • Monitored and responded to interactions, fostering a sense of community and support among followers.

Experience

SWCRF

Communications Intern, 2024

Black Student Union

Digital Media Strategist
2022-2024

Twitter’s Tapestry

Thesis Research, 2023-2024

Argus Media

Editorial Intern,
2023